goodhousekeeping.com

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Free website and domain report on goodhousekeeping.com

Last Updated: 4th November, 2024 Update Now
Overview

Snoop Summary for goodhousekeeping.com

This is a free and comprehensive report about goodhousekeeping.com. The domain goodhousekeeping.com is currently hosted on a server located in United States with the IP address 151.101.128.155, where USD is the local currency and the local language is English. Our records indicate that goodhousekeeping.com is owned/operated by Hearst Communications, Inc.. Goodhousekeeping.com is expected to earn an estimated $7,928 USD per day from advertising revenue. The sale of goodhousekeeping.com would possibly be worth $5,787,614 USD. This figure is based on the daily revenue potential of the website over a 24 month period. Goodhousekeeping.com is insanely popular with an estimated 851,502 daily unique visitors. This report was last updated 4th November, 2024.

About goodhousekeeping.com

Site Preview: goodhousekeeping.com goodhousekeeping.com
Title: Recipe Ideas, Product Reviews, Home Decor Inspiration, and Beauty Tips - Good Housekeeping
Description: Good Housekeeping is your destination for everything from recipes to product reviews to home decor inspiration.
Keywords and Tags: blogs, boy names, braided hairstyles, braids, breakfast, chrissy metz, cute dogs, girl names, ground beef recipes, inspirational quotes, korey wise, love quotes, mothers day, popular, quotes, short hair styles, thanksgiving 2019, wiki
Related Terms: good housekeeping holidays, good housekeeping institute, good housekeeping recipes, good housekeeping uk, hanseatic inspiration, housekeeping, housekeeping duties, housekeeping service in jaipur, inspiration, outfit inspiration
Fav Icon:
Age: Over 29 years old
Domain Created: 25th August, 1995
Domain Updated: 20th August, 2022
Domain Expires: 24th August, 2023
Review

Snoop Score

4/5 (Excellent!)

Valuation

$5,787,614 USD
Note: All valuation figures are estimates.

Popularity

Very High
Note: Popularity is estimated.

Rank, Reach and Authority

Alexa Rank: 2,719
Alexa Reach:
SEMrush Rank (US): 68
SEMrush Authority Score: 73
Moz Domain Authority: 89
Moz Page Authority: 65

Organic vs Paid (Google Ads)

Organic Paid
Keywords: 5,326,897 3,982
Traffic: 42,180,587 214,301
Cost: $44,256,713 USD $106,227 USD
Traffic

Visitors

Daily Visitors: 851,502
Monthly Visitors: 25,917,039
Yearly Visitors: 310,798,230
Note: All visitors figures are estimates.

Visitors By Country

Revenue

Revenue

Daily Revenue: $7,928 USD
Monthly Revenue: $241,310 USD
Yearly Revenue: $2,893,802 USD
Note: All revenue figures are estimates.

Revenue By Country

SEO

Backlinks Analysis (SEMrush)

Backlinks: 5,605,553
Referring Domains: 71,961
Referring IPs: 55,182
Goodhousekeeping.com has 5,605,553 backlinks according to SEMrush. 86% of these backlinks are "dofollow" (follow) links which allow the flow of link equity to pass through, which may improve goodhousekeeping.com's search engine rankings. Other links are treated as 'hints' by search engines and may also pass link equity, depending on what search engines decide in each case.
100% of goodhousekeeping.com's backlinks are text and image links, which are ideal for SEO. Other backlink types may be unrecognized or ignored by search engines.

Top New Follow Links

1
Source: https://www.techmeme.com/
Target: https://www.goodhousekeeping.com/

2
Source: https://www.techmeme.com/
Target: https://www.goodhousekeeping.com/life/entertainment/a31677058/best-quibi-shows-movies-to-watch/

3
Source: https://www.techmeme.com/
Target: https://www.goodhousekeeping.com/life/entertainment/a31677058/best-quibi-shows-movies-to-watch/

4
Source: https://loppi.se/sa-har-pratar-du-med-ditt-barn-om-coronaviruset/
Target: https://www.goodhousekeeping.com/life/parenting/a31225604/explaining-coronavirus-to-children-parents/

5
Source: https://uanews.arizona.edu/
Target: https://www.goodhousekeeping.com/home/cleaning/a37762/how-a-microbiologist-who-studies-germs-cleans/

Top Ranking Keywords (US)

1
Keyword: breakfast
Ranked Page: https://www.goodhousekeeping.com/food-recipes/easy/g871/quick-breakfasts/

2
Keyword: thanksgiving 2019
Ranked Page: https://www.goodhousekeeping.com/holidays/thanksgiving-ideas/a28845422/what-day-is-thanksgiving-this-year/

3
Keyword: love quotes
Ranked Page: https://www.goodhousekeeping.com/life/relationships/g3721/quotes-about-love/

4
Keyword: boy names
Ranked Page: https://www.goodhousekeeping.com/life/parenting/a29351513/popular-baby-boy-names-2020/

5
Keyword: girl names
Ranked Page: https://www.goodhousekeeping.com/life/parenting/a29339853/popular-baby-girl-names-2020/

Domain Analysis

Value Length
Domain: goodhousekeeping.com 20
Domain Name: goodhousekeeping 16
Extension (TLD): com 3
Expiry Check:

Page Speed Analysis

Average Load Time: 0.77 seconds
Load Time Comparison: Faster than 84% of sites

PageSpeed Insights

Avg. (All Categories) 68
Performance 33
Accessibility 100
Best Practices 83
SEO 100
PWA 22
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.goodhousekeeping.com/
Updated: 15th November, 2022

0.97 seconds
First Contentful Paint (FCP)
91%
6%
3%

0.01 seconds
First Input Delay (FID)
96%
3%
1%

Simulate loading on desktop
33

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for goodhousekeeping.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

First Contentful Paint — 0.6 s
The time taken for the first image or text on the page to be rendered.

Audits

First Meaningful Paint — 0.6 s
The time taken for the primary content of the page to be rendered.
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Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
77.74
31.361
109.619
15.787
139.266
55.031
219.306
113.134
335.754
23.643
360.038
24.807
398.214
406.792
805.056
38.412
846.779
7.915
857.06
7.038
864.114
11.677
877.079
9.344
892.791
8.399
905.552
6.282
917.519
6.626
928.956
6.444
938.815
22.087
965.833
30.443
996.54
93.592
1092.526
13.408
1106.681
5.988
1112.679
6.265
1123.12
7.51
1138.511
56.125
1194.67
7.575
1202.258
10.399
1213.124
12.105
1248.58
5.608
1257.698
25.797
1283.62
34.282
1321.002
12.165
1341.588
62.476
1404.127
10.515
1414.708
126.209
1541.003
125.174
1666.236
32.301
1702.662
16.446
1724.242
17.889
1743.552
9.13
1754.327
13.743
1772.27
99.66
1877.239
53.726
1952.834
57.309
2010.254
5.071
2029.558
28.7
2083.98
6.499
2096.148
26.693
2122.928
46.842
2169.857
40.356
2234.712
9.008
2244.452
36.054
2280.542
7.225
2292.449
16.849
2324.261
10.797
2414.495
18.503
2445.274
6.381
2479.035
31.05
2538.232
5.604
2558.754
10.81
2575.806
10.774
2588.475
114.125
2705.517
25.04
2735.829
26.596
2766.213
10.23
2797.898
12.038
2817.233
7.052
2824.401
311.83
3136.369
12.936
3156.025
9.845
3166.099
6.318
3172.428
32.402
3204.84
33.017
3237.885
6.78
3259.146
43.386
3304.836
11.443
3341.835
21.624
3395.341
105.077
3503.875
89.88
3595.002
84.89
3685.925
6.643
3695.784
115.241
3817.137
12.658
3860.877
24.186
3907.964
34.372
3948.444
23.961
3972.483
14.225
3993.67
11.948
4011.298
117.007
4128.419
18.41
4147.815
11.897
4173.613
11.34
4204.925
90.894
4303.554
18.942
4347.079
10.826
4364.076
22.267
4399.522
15.517
4415.218
63.219
4480.374
31.035
4517.349
19.916
4538.011
6.455
4549.111
9.052
4570.715
19.346
4590.085
14.732
4604.859
6.897
4618.028
33.299
4655.351
198.27
4857.282
11.233
4870.256
16.796
4887.119
22.455
4913.754
12.979
4934.333
18.503
4956.27
27.722
4991.091
17.813
5009.065
15.307
5029.939
11.813
5046.368
11.066
5080.943
5.006
5149.792
19.124
5412.171
30.149
5512.718
6.71
5567.762
5.981
5573.776
6.24
5619.822
5.238
6397.896
71.282
6521.713
5.822
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data
Script Treemap Data
Provide as required, for treemap app.

Other

Eliminate render-blocking resources
Resources, such as JavaScript and style sheets, can block the first paint of the page. Goodhousekeeping.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
Defer offscreen images
Time to Interactive can be slowed down by resources on the page. Goodhousekeeping.com should consider lazy-loading offscreen and hidden images.
Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Goodhousekeeping.com should consider minifying CSS files.
Minify JavaScript
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Goodhousekeeping.com should consider minifying JS files.
Reduce unused CSS
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Goodhousekeeping.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
Efficiently encode images
Unoptimized images can consume more cellular data than what is necessary.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 50 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://www.goodhousekeeping.com/
48.78
Avoid multiple page redirects — Potential savings of 190 ms
Redirects can cause additional delays before the page can begin loading. Goodhousekeeping.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://goodhousekeeping.com/
190
https://www.goodhousekeeping.com/
0
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Goodhousekeeping.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 38 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://cache-ssl.celtra.com/api/creatives/2e7851c9/compiled/web.js?v=6-2d5b119372&secure=1&cachedVariantChoices=W10-&isPurposePreview=0&eventMetadataExperiment=newMeta&inmobi=0
20039
https://connect.facebook.net/signals/config/690796760981964?v=2.9.89&r=stable
11412
https://cdn.parsely.com/keys/goodhousekeeping.com/p.js
7662
https://d3div1mtym39ic.cloudfront.net/aax2/apstag.js
97
https://assets.hearstapps.com/moapt/moapt-bidder-pb.6.29.0.2.13.0.js
55
https://connect.facebook.net/en_US/fbevents.js
45
Preload Largest Contentful Paint image
It is recommended to preload images used by LCP elements, to improve LCP time.
URL Potential Savings (Ms)
https://hips.hearstapps.com/hmg-prod/images/how-much-turkey-per-person-1598452373.jpg?crop=1.00xw:0.337xh;0,0.416xh&resize=1120:*
0
Avoid chaining critical requests — 9 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Goodhousekeeping.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures — 45 user timings
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
Name Type Start Time (Ms) Duration (Ms)
Next.js-before-hydration
Measure
0
557.8
Next.js-hydration
Measure
557.8
169.722
lteu
Measure
1876.625
0.16
ltpq
Measure
1876.876
0.053
beforeRender
Mark
557.841
afterHydrate
Mark
727.558
hdm-loadInitStack-start
Mark
997.637
hdm-header-start
Mark
997.867
hdm-header-gpt-script-inserted
Mark
1010.859
hdm-header-end
Mark
1011.608
hdm-prebid-library-start
Mark
1011.688
hdm-amazon-library-start
Mark
1012.373
hdm-insert-start
Mark
1014.034
hdm-insert-end
Mark
1040.699
hdm-loadInitStack-end
Mark
1040.723
hdm-loadAdStack-start
Mark
1042.426
permutive-start
Mark
1043.358
permutive-end
Mark
1049.508
hdm-bidders-start
Mark
1050.055
hdm-bidders-end
Mark
1052.801
grapeshot-start
Mark
1052.965
grapeshot-end
Mark
1053.981
hdm-loader-start
Mark
1055.261
hdm-inviewrefresh-start
Mark
1067.171
hdm-inviewrefresh-end
Mark
1067.415
hdm-loader-end
Mark
1067.535
hdm-loadAdStack-end
Mark
1067.557
hdm-loadGoogleAnalyticsStack-start
Mark
1067.632
hdm-loadGoogleAnalyticsStack-end
Mark
1084.946
hdm-loadOtherAnalyticsStack-start
Mark
1085.176
hdm-comScore-start
Mark
1085.597
hdm-parsely-start
Mark
1086.362
hdm-loadOtherAnalyticsStack-end
Mark
1089.766
app-started
Mark
1102.818
hdm-comScore-end
Mark
1247.547
hdm-header-gpt-script-loaded
Mark
1283.344
hdm-parsely-end
Mark
1317.758
hdm-prebid-library-loaded
Mark
1403.894
hdm-amazon-library-loaded
Mark
1698.328
hdm-insert-defining-ad-slots
Mark
1824.849
hdm-insert-displaying-ad-slots
Mark
1843.384
loadStarteventUtils
Mark
1876.643
loadEndeventUtils
Mark
1876.793
loadStartpixelQueue
Mark
1876.882
loadEndpixelQueue
Mark
1876.934
All text remains visible during webfont loads
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
Keep request counts low and transfer sizes small — 259 requests • 5,534 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
259
5666628
Script
77
2311566
Image
101
2293703
Other
70
494943
Font
6
458806
Document
5
107610
Stylesheet
0
0
Media
0
0
Third-party
210
4760497
Lazy load third-party resources with facades
Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
Avoid large layout shifts — 5 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
0.20892284801523
0.0043139887158301
0.0038047443669759
0.003777173755621
0.0012155016061913
Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoid long main-thread tasks — 19 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://www.goodhousekeeping.com/_assets/fre/_next/static/chunks/6801-4a91917e9b22cad6.js
2260
407
https://ads.celtra.com/850ca0e4/web.js?&clickUrl=https%3A%2F%2Fadclick.g.doubleclick.net%2Fpcs%2Fclick%3Fxai%3DAKAOjsttij3qHmNqnkXSwqE1cG8SwAmqJJ9pA5U2HuZCgSe93dRf2Tph5RZlrU_qwjwqQ4ITEQ4uEThRP-KyJ1Zeh7aNoeCPeo0cHtzW82SIibtGNPxhztXEHtioXVQwwjDdAuSyeKfbpBvB3R_iA7KO8_RenlI1hHrUdmfBxCbAI9sG8UhnjDD586VLY-8Kv3j8FFtNn1u_RxVrmC6kfTJXhRzD5PRzoImPJJMORprbz5aOu08wQOcSfv-Z6NA2uQOvRxa-vkWkzZo0UHs3GnxMkWldleowe5GMJ9u64yUwaobJlHYSoyyGHXvetMudQtd3Me1A2-G4dDKcfKBuFH00M8Xwjr6fdPRMjA4HvGhi5Q%26sai%3DAMfl-YQH6rUQFugb19twXkYAbHVUDTJlgbcojG3EQ8n3ilDFvpjmKvuy4BQbnPZkYiKLq8ju71CH2SQb0Sn2nnohhdUg8Rk40Xm0BXpPC5J21J1iYQ0GfycPVQDUmOrTG3MZ750uBxbQld25dK40R1D2VHgeGw%26sig%3DCg0ArKJSzKgBXCtX5WsHEAE%26fbs_aeid%3D%5Bgw_fbsaeid%5D%26urlfix%3D1%26adurl%3D&widthBreakpoint=&expandDirection=undefined&preferredClickThroughWindow=new&clickEvent=advertiser&iosAdvId=&androidAdvId=&externalAdServer=DFPPremium&tagVersion=html-standard-7&eas.JWVjaWQh=138412003974&externalCreativeId=138412003974&externalPlacementId=21730332777&externalSiteId=35117722&externalSiteName=goodhousekeeping.com&externalLineItemId=6135589845&externalCampaignId=3098459419&externalAdvertiserId=4854663777&coppa=0&scriptId=celtra-script-1&clientTimestamp=1668472715.449&clientTimeZoneOffsetInMinutes=480&hostPageLoadId=42742357850199486
7463
198
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2022111001.js
4734
156
https://0272ac85-5199-4024-a555-397c3d825d95.edge.permutive.app/eb036676-52ea-47b5-a2f6-fcfb4ece9c00-web.js
4504
126
https://assets.hearstapps.com/moapt/moapt-action-iq-analytics.3.1.0.2.13.0.js
4074
125
https://connect.facebook.net/signals/config/690796760981964?v=2.9.89&r=stable
6488
117
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
6208
105
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2022111001.js
4213
100
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
6605
91
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
6313
90
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
6403
85
https://ak.sail-horizon.com/spm/spm.v1.min.js
5974
71
https://assets.hearstapps.com/moapt/moapt-bidder-pb.6.29.0.2.13.0.js
3394
62
https://z.moatads.com/hearstmagazines203491224419/moatad.js
5399
58
https://www.goodhousekeeping.com/
627
57
https://0272ac85-5199-4024-a555-397c3d825d95.edge.permutive.app/eb036676-52ea-47b5-a2f6-fcfb4ece9c00-web.js
5185
57
https://assets.hearstapps.com/moapt/moapt-hdm.latest.js
4388
57
https://www.goodhousekeeping.com/_assets/fre/_next/static/chunks/7059.d7d3a7480a5d08ed.js
1780
55
https://assets.hearstapps.com/moapt/moapt-bidder-pb.6.29.0.2.13.0.js
3456
54
Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.
Image elements have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of goodhousekeeping.com on mobile screens.
Avoids `unload` event listeners
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Metrics

Cumulative Layout Shift — 0.221
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Other

Properly size images — Potential savings of 603 KiB
Images can slow down the page's load time. Goodhousekeeping.com should consider serving more appropriate-sized images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://hips.hearstapps.com/hmg-prod/images/how-to-season-a-turkey-1599756492.png?crop=1.00xw:0.672xh;0,0.220xh&resize=360:*
266953
227942
https://hips.hearstapps.com/hmg-prod/images/how-much-turkey-per-person-1598452373.jpg?crop=1.00xw:0.337xh;0,0.416xh&resize=1120:*
180130
92244
https://hips.hearstapps.com/hmg-prod/images/ghi-best-winter-coats-1571761591.png?crop=0.510xw:0.740xh;0.246xw,0.260xh&resize=360:*
137993
51508
https://hips.hearstapps.com/hmg-prod/images/gh-010221-most-comfortable-dress-shoes-1612288234.png?crop=0.347xw:0.693xh;0.239xw,0&resize=360:*
137504
51388
https://hips.hearstapps.com/hmg-prod/images/gh-092921-best-carry-on-luggage-1632758127.png?crop=0.652xw:1.00xh;0.175xw,0&resize=360:*
114471
42780
https://hips.hearstapps.com/hmg-prod/images/gh-051822-best-flannel-sheets-1653069768.png?crop=0.652xw:1.00xh;0.175xw,0&resize=360:*
91523
34204
https://hips.hearstapps.com/hmg-prod/images/how-to-dry-brine-turkey-1664372995.jpg?crop=1.00xw:0.669xh;0,0.179xh&resize=360:*
33233
28363
https://hips.hearstapps.com/ghk.h-cdn.co/assets/16/39/1024x1024/square-1474921589-gettyimages-184874640.jpg?resize=360:*
31399
26785
https://hips.hearstapps.com/hmg-prod/images/how-long-to-cook-a-turkey-1599590144.jpg?crop=1.00xw:0.875xh;0,0&resize=360:*
28890
24668
https://hips.hearstapps.com/hmg-prod/images/friendship-bracelet-patterns-1668203917.jpg?crop=0.502xw:1.00xh;0,0&resize=360:*
26455
19675
https://hips.hearstapps.com/hmg-prod/images/midsection-of-man-cutting-vegetables-royalty-free-image-1665775803.jpg?crop=0.668xw:1.00xh;0.191xw,0&resize=360:*
23471
17455
Reduce unused JavaScript — Potential savings of 371 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://connect.facebook.net/signals/config/690796760981964?v=2.9.89&r=stable
89049
69188
https://assets.hearstapps.com/moapt/moapt-action-iq-analytics.3.1.0.2.13.0.js
99658
63855
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2022111001.js
133317
54035
https://assets.hearstapps.com/moapt/moapt-bidder-pb.6.29.0.2.13.0.js
81306
40003
https://z.moatads.com/hearstmagazines203491224419/moatad.js
83491
29001
https://www.google-analytics.com/gtm/js?id=GTM-WP7T3V9&t=gtag_UA_3417894_1&cid=390516605.1668472714
44876
27303
https://www.googletagmanager.com/gtag/js?id=G-TMVCXM20GL&l=dataLayer&cx=c
68417
26972
https://www.googletagmanager.com/gtag/js?id=G-G7TMZ0XEZJ&l=dataLayer&cx=c
68346
26867
https://0272ac85-5199-4024-a555-397c3d825d95.edge.permutive.app/eb036676-52ea-47b5-a2f6-fcfb4ece9c00-web.js
258336
22498
https://c.amazon-adsystem.com/aax2/apstag.js
40370
20567
Enable text compression — Potential savings of 387 KiB
Text-based resources should be served with compression, such as gzip, deflate or brotli.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://cache-ssl.celtra.com/api/creatives/2e7851c9/compiled/web.js?v=6-2d5b119372&secure=1&cachedVariantChoices=W10-&isPurposePreview=0&eventMetadataExperiment=newMeta&inmobi=0
529021
396721
Avoid an excessive DOM size — 1,047 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
1047
Maximum DOM Depth
12
Maximum Child Elements
17
Reduce JavaScript execution time — 3.5 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
Unattributable
579.24099999999
72.527
0.158
https://0272ac85-5199-4024-a555-397c3d825d95.edge.permutive.app/eb036676-52ea-47b5-a2f6-fcfb4ece9c00-web.js
555.146
490.633
18.839
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2022111001.js
505.006
428.122
34.901
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
423.649
373.376
14.908
https://assets.hearstapps.com/moapt/moapt-hdm.latest.js
365.768
279.918
3.723
https://www.goodhousekeeping.com/
345.774
35.186
4.091
https://152d3808a66606792d332359c54132ae.safeframe.googlesyndication.com/safeframe/1-0-40/html/container.html
338.419
177.916
7.515
https://www.goodhousekeeping.com/_assets/fre/_next/static/chunks/pages/_templates/feed-99ccce22c2449e06.js
319.495
304.919
1.156
https://ads.celtra.com/850ca0e4/web.js?&clickUrl=https%3A%2F%2Fadclick.g.doubleclick.net%2Fpcs%2Fclick%3Fxai%3DAKAOjsttij3qHmNqnkXSwqE1cG8SwAmqJJ9pA5U2HuZCgSe93dRf2Tph5RZlrU_qwjwqQ4ITEQ4uEThRP-KyJ1Zeh7aNoeCPeo0cHtzW82SIibtGNPxhztXEHtioXVQwwjDdAuSyeKfbpBvB3R_iA7KO8_RenlI1hHrUdmfBxCbAI9sG8UhnjDD586VLY-8Kv3j8FFtNn1u_RxVrmC6kfTJXhRzD5PRzoImPJJMORprbz5aOu08wQOcSfv-Z6NA2uQOvRxa-vkWkzZo0UHs3GnxMkWldleowe5GMJ9u64yUwaobJlHYSoyyGHXvetMudQtd3Me1A2-G4dDKcfKBuFH00M8Xwjr6fdPRMjA4HvGhi5Q%26sai%3DAMfl-YQH6rUQFugb19twXkYAbHVUDTJlgbcojG3EQ8n3ilDFvpjmKvuy4BQbnPZkYiKLq8ju71CH2SQb0Sn2nnohhdUg8Rk40Xm0BXpPC5J21J1iYQ0GfycPVQDUmOrTG3MZ750uBxbQld25dK40R1D2VHgeGw%26sig%3DCg0ArKJSzKgBXCtX5WsHEAE%26fbs_aeid%3D%5Bgw_fbsaeid%5D%26urlfix%3D1%26adurl%3D&widthBreakpoint=&expandDirection=undefined&preferredClickThroughWindow=new&clickEvent=advertiser&iosAdvId=&androidAdvId=&externalAdServer=DFPPremium&tagVersion=html-standard-7&eas.JWVjaWQh=138412003974&externalCreativeId=138412003974&externalPlacementId=21730332777&externalSiteId=35117722&externalSiteName=goodhousekeeping.com&externalLineItemId=6135589845&externalCampaignId=3098459419&externalAdvertiserId=4854663777&coppa=0&scriptId=celtra-script-1&clientTimestamp=1668472715.449&clientTimeZoneOffsetInMinutes=480&hostPageLoadId=42742357850199486
296.252
104.504
41.539
https://tpc.googlesyndication.com/sodar/sodar2/225/runner.html
252.751
240.278
2.792
https://assets.hearstapps.com/moapt/moapt-bidder-pb.6.29.0.2.13.0.js
181.182
160.265
6.732
https://z.moatads.com/hearstmagazines203491224419/moatad.js
179.376
166.305
7.673
https://assets.hearstapps.com/moapt/moapt-action-iq-analytics.3.1.0.2.13.0.js
139.554
130.928
8.238
https://connect.facebook.net/signals/config/690796760981964?v=2.9.89&r=stable
123.904
114.146
7.145
https://nexus.ensighten.com/hearst/mag/Bootstrap.js
122.695
110.206
3.679
https://assets.hearstapps.com/commerce/release/affiliate-bundle.master.js
72.31
70.576
1.124
https://s.skimresources.com/js/74968X1525078.skimlinks.js
62.302
55.88
2.375

Metrics

Time to Interactive — 6.7 s
The time taken for the page to become fully interactive.
Speed Index — 4.0 s
The time taken for the page contents to be visibly populated.
Total Blocking Time — 920 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).
Largest Contentful Paint — 2.7 s
The timing of the largest text or image that is painted.

Audits

Max Potential First Input Delay — 410 ms
Users could experience a delay when interacting with the page.

Other

Serve images in next-gen formats — Potential savings of 1,655 KiB
Consider JPEG 2000, JPEG XR or WebP image formats which provide better compression than PNG and JPEG.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://tpc.googlesyndication.com/simgad/2886393791344662755
324529
291394.45
https://hips.hearstapps.com/hmg-prod/images/how-to-season-a-turkey-1599756492.png?crop=1.00xw:0.672xh;0,0.220xh&resize=360:*
266953
242361.75
https://hips.hearstapps.com/hmg-prod/images/gh-best-dehumidifiers-1591635910.png?crop=0.821xw:0.632xh;0.0928xw,0.251xh&resize=1120:*
186661
171487.05
https://tpc.googlesyndication.com/simgad/13651150112045887689
148862
132853.65
https://hips.hearstapps.com/hmg-prod/images/ghi-best-winter-coats-1571761591.png?crop=0.510xw:0.740xh;0.246xw,0.260xh&resize=360:*
137993
127885
https://hips.hearstapps.com/hmg-prod/images/gh-010221-most-comfortable-dress-shoes-1612288234.png?crop=0.347xw:0.693xh;0.239xw,0&resize=360:*
137504
125798.4
https://tpc.googlesyndication.com/simgad/1193368146400127787
127916
114264.15
https://hips.hearstapps.com/hmg-prod/images/gh-092921-best-carry-on-luggage-1632758127.png?crop=0.652xw:1.00xh;0.175xw,0&resize=360:*
114471
107054.3
https://hips.hearstapps.com/hmg-prod/images/gh-051822-best-flannel-sheets-1653069768.png?crop=0.652xw:1.00xh;0.175xw,0&resize=360:*
91523
86608.5
https://hips.hearstapps.com/hmg-prod/images/gh-111121-black-friday-luggage-deals-1636645400.png?crop=0.497xw:0.993xh;0.503xw,0.00340xh&resize=360:*
95591
83909.6
https://hips.hearstapps.com/hmg-prod/images/gh-111521-black-friday-apple-1637007297.png?crop=0.501xw:1.00xh;0,0&resize=360:*
81779
71717.45
https://cache-ssl.celtra.com/api/blobs/f01b31a4b12bb7cf9e1271df33c09feb55f314f819b0a5e1ae9618f809115f16/1920x450%20%20%20(1920px%20and%20up).jpg?transform=crush&quality=85
147482
64745.15
https://hips.hearstapps.com/hmg-prod/images/how-much-turkey-per-person-1598452373.jpg?crop=1.00xw:0.337xh;0,0.416xh&resize=1120:*
180130
40810.9
https://hips.hearstapps.com/hmg-prod/images/best-black-friday-deals-1637091613.jpg?crop=0.502xw:1.00xh;0.250xw,0&resize=360:*
21739
8977.2
https://hips.hearstapps.com/hmg-prod/images/how-to-dry-brine-turkey-1664372995.jpg?crop=1.00xw:0.669xh;0,0.179xh&resize=360:*
33233
8619.55
https://hips.hearstapps.com/ghk.h-cdn.co/assets/16/39/1024x1024/square-1474921589-gettyimages-184874640.jpg?resize=360:*
31399
8296.5
https://hips.hearstapps.com/hmg-prod/images/how-long-to-cook-a-turkey-1599590144.jpg?crop=1.00xw:0.875xh;0,0&resize=360:*
28890
8235.7
Avoid enormous network payloads — Total size was 5,534 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://cache-ssl.celtra.com/api/creatives/2e7851c9/compiled/web.js?v=6-2d5b119372&secure=1&cachedVariantChoices=W10-&isPurposePreview=0&eventMetadataExperiment=newMeta&inmobi=0
529724
https://tpc.googlesyndication.com/simgad/2886393791344662755
325390
https://hips.hearstapps.com/hmg-prod/images/how-to-season-a-turkey-1599756492.png?crop=1.00xw:0.672xh;0,0.220xh&resize=360:*
267380
https://0272ac85-5199-4024-a555-397c3d825d95.edge.permutive.app/eb036676-52ea-47b5-a2f6-fcfb4ece9c00-web.js
258336
https://hips.hearstapps.com/vidthumb/images/elf-on-the-shelf-1544653355.png?crop=1.00xw:1.00xh;0,0&resize=480:*
225900
https://hips.hearstapps.com/hmg-prod/images/gh-best-dehumidifiers-1591635910.png?crop=0.821xw:0.632xh;0.0928xw,0.251xh&resize=1120:*
187092
https://hips.hearstapps.com/hmg-prod/images/how-much-turkey-per-person-1598452373.jpg?crop=1.00xw:0.337xh;0,0.416xh&resize=1120:*
180562
https://www.goodhousekeeping.com/_assets/design-tokens/goodhousekeeping/static/fonts/Neutra2Text_bold.c55d597.woff2
152087
https://tpc.googlesyndication.com/simgad/13651150112045887689
149723
https://cache-ssl.celtra.com/api/blobs/f01b31a4b12bb7cf9e1271df33c09feb55f314f819b0a5e1ae9618f809115f16/1920x450%20%20%20(1920px%20and%20up).jpg?transform=crush&quality=85
148173
Serve static assets with an efficient cache policy — 65 resources found
Goodhousekeeping.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
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Minimize main-thread work — 5.5 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
3808.087
Other
694.82399999998
Garbage Collection
283.283
Style & Layout
266.295
Script Parsing & Compilation
229.591
Rendering
103.146
Parse HTML & CSS
71.271
Reduce the impact of third-party code — Third-party code blocked the main thread for 440 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
1058766
282.473
696246
63.166
85831
46.723
131409
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Largest Contentful Paint image was lazily loaded
Above-the-fold images that are lazily loaded render later in the page lifecycle, which can delay the largest contentful paint.
Element
Avoid `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Source
100

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of goodhousekeeping.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Heading elements appear in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`button`, `link`, and `menuitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
ARIA `meter` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
ARIA `tooltip` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
Links have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.
`<object>` elements have alternate text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Contrast

Background and foreground colors have a sufficient contrast ratio
Many (if not most) users find low-contrast text difficult or impossible to read.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Goodhousekeeping.com may provide assistance to deaf or hearing-impaired users with captions on videos.

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
83

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that goodhousekeeping.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Ensure CSP is effective against XSS attacks
Significantly reduce the risk of cross-site scripting attacks (XSS) by ensuring you have a strong Content Security Policy (CSP).
Description Directive Severity
Host allowlists can frequently be bypassed. Consider using CSP nonces or hashes instead, along with 'strict-dynamic' if necessary.
script-src
High
'unsafe-inline' allows the execution of unsafe in-page scripts and event handlers. Consider using CSP nonces or hashes to allow scripts individually.
script-src
High
Avoid using plain URL schemes (data:) in this directive. Plain URL schemes allow scripts to be sourced from an unsafe domain.
script-src
High
Avoid using plain URL schemes (https:) in this directive. Plain URL schemes allow scripts to be sourced from an unsafe domain.
script-src
High
Avoid using plain URL schemes (https:) in this directive. Plain URL schemes allow scripts to be sourced from an unsafe domain.
object-src
High

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
Next.js
12.3.1
Preact
10
Lo-Dash
4.17.15
core-js
core-js-pure@3.0.0
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
No browser errors logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
No issues in the `Issues` panel in Chrome Devtools
There may be unresolved issues logged to Chrome Devtools.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL Request Resolution
http://goodhousekeeping.com/
Allowed
Includes front-end JavaScript libraries with known security vulnerabilities — 4 vulnerabilities detected
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Library Version Vulnerability Count Highest Severity
4
High

Audits

Missing source maps for large first-party JavaScript
Consider deploying source maps for added benefits such as the ability to debug while in production.
URL Map URL
https://0272ac85-5199-4024-a555-397c3d825d95.edge.permutive.app/eb036676-52ea-47b5-a2f6-fcfb4ece9c00-web.js
https://resources.xg4ken.com/js/v2/ktag.js?tid=KT-N35A7-3EB
https://resources.xg4ken.com/js/v2/ktag.js.map
https://pagead2.googlesyndication.com/bg/M3JMhzk_3vTF8k0i77EsfxGITEmQ_9Y04x5PTEuqQvc.js
https://cdn.speedcurve.com/js/lux.js?id=231332287
https://cdn.speedcurve.com/js/lux.min.js.map
https://assets.hearstapps.com/commerce/release/affiliate-bundle.master.js
https://assets.hearstapps.com/commerce/release/affiliate-bundle.master.js.map
https://ak.sail-horizon.com/spm/spm.v1.min.js
https://ak.sail-horizon.com/spm/spm.v1.min.js.map
100

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for goodhousekeeping.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of goodhousekeeping.com on mobile screens.
Document uses legible font sizes
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Tap targets are sized appropriately
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Links are crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
22

PWA

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of goodhousekeeping.com. This includes details about web app manifests.

PWA Optimized

Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of goodhousekeeping.com on mobile screens.

Installable

Web app manifest or service worker do not meet the installability requirements — 1 reason
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
Failure reason
No manifest was fetched

PWA Optimized

Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Does not provide a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Avg. (All Categories) 69
Performance 24
Accessibility 100
Best Practices 92
SEO 100
PWA 30
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.goodhousekeeping.com/
Updated: 15th November, 2022

1.17 seconds
First Contentful Paint (FCP)
89%
7%
4%

0.03 seconds
First Input Delay (FID)
89%
8%
3%

Simulate loading on mobile
24

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for goodhousekeeping.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Cumulative Layout Shift — 0.001
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Audits

First Meaningful Paint — 2.2 s
The time taken for the primary content of the page to be rendered.
Network Requests
Below is a list of network requests that were made during page load.
URL Protocol Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://goodhousekeeping.com/
http/1.1
0
52.113000070676
487
0
301
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application/json
Fetch
https://www.google-analytics.com/g/collect?v=2&tid=G-TMVCXM20GL&gtm=2oeb90&_p=1994739014&cid=730695857.1668472753&ul=en-us&sr=360x640&ir=1&uaa=&uab=&uafvl=&uamb=1&uam=Moto%20G4&uap=Android&uapv=6.0&uaw=0&_eu=EAI&_s=2&sid=1668472753&sct=1&seg=0&dl=https%3A%2F%2Fwww.goodhousekeeping.com%2F&dt=Recipe%20Ideas%2C%20Product%20Reviews%2C%20Home%20Decor%20Inspiration%2C%20and%20Beauty%20Tips%20-%20Good%20Housekeeping&en=ad_impression&ep.optimize_id=GTM-WP7T3V9&ep.urlFull=https%3A%2F%2Fwww.goodhousekeeping.com%2F&ep.urlClean=https%3A%2F%2Fwww.goodhousekeeping.com%2F&ep.platform=www&ep.ctntHrchy=&ep.aBlkr=unknown&ep.usrAgt=Mozilla%2F5.0%20(Linux%3B%20Android%207.0%3B%20Moto%20G%20(4))%20AppleWebKit%2F537.36%20(KHTML%2C%20like%20Gecko)%20Chrome%2F98.0.4695.0%20Mobile%20Safari%2F537.36%20Chrome-Lighthouse&ep.viewport=Mobile&ep.scrnOrient=Portrait&ep.scrnDims=360x640&ep.displayType=Homepage&ep.gdprConsent=Not%20Eligible&ep.rovCtntId=917d57c7-cf3b-4ed0-9eb4-5263c9cb8d4c&ep.hearstNode=&ep.template=Homepage&ep.siteName=Good%20Housekeeping&ep.articleId=goodhousekeeping.section.10235996&ep.canonicalUrl=https%3A%2F%2Fwww.goodhousekeeping.com%2F&ep.pubDt=2022-11-15%2000%3A30&ep.gaPropId=UA-3417894-1&ep.articleLen=n%2Fa&ep.lastModif=2022-11-15%2000%3A30&ep.createDate=2017-06-28%2020%3A50&ep.layoutType=Custom&ep.hreflang=0&ep.dirMeth=landing&ep.subxReg=N&ep.sthruId=sailthru%3Dfalse&ep.adBundleVer=2.13.0&ep.mediaOSVer=nextfre-0.5.66&ep.locale=en-us&ep.query_id=CKb-va75rvsCFYPZhwodyacPyA&_et=393
8763.6420000345
8766.4300000761
0
0
-1
Ping
https://www.google-analytics.com/g/collect?v=2&tid=G-G7TMZ0XEZJ&gtm=2oeb90&_p=1994739014&cid=730695857.1668472753&ul=en-us&sr=360x640&uaa=&uab=&uafvl=&uamb=1&uam=Moto%20G4&uap=Android&uapv=6.0&uaw=0&_eu=AAI&_s=2&sid=1668472753&sct=1&seg=0&dl=https%3A%2F%2Fwww.goodhousekeeping.com%2F&dt=Recipe%20Ideas%2C%20Product%20Reviews%2C%20Home%20Decor%20Inspiration%2C%20and%20Beauty%20Tips%20-%20Good%20Housekeeping&en=ad_impression&ep.optimize_id=GTM-WP7T3V9&ep.urlFull=https%3A%2F%2Fwww.goodhousekeeping.com%2F&ep.urlClean=https%3A%2F%2Fwww.goodhousekeeping.com%2F&ep.platform=www&ep.ctntHrchy=&ep.aBlkr=unknown&ep.usrAgt=Mozilla%2F5.0%20(Linux%3B%20Android%207.0%3B%20Moto%20G%20(4))%20AppleWebKit%2F537.36%20(KHTML%2C%20like%20Gecko)%20Chrome%2F98.0.4695.0%20Mobile%20Safari%2F537.36%20Chrome-Lighthouse&ep.viewport=Mobile&ep.scrnOrient=Portrait&ep.scrnDims=360x640&ep.displayType=Homepage&ep.gdprConsent=Not%20Eligible&ep.rovCtntId=917d57c7-cf3b-4ed0-9eb4-5263c9cb8d4c&ep.hearstNode=&ep.template=Homepage&ep.siteName=Good%20Housekeeping&ep.articleId=goodhousekeeping.section.10235996&ep.canonicalUrl=https%3A%2F%2Fwww.goodhousekeeping.com%2F&ep.pubDt=2022-11-15%2000%3A30&ep.gaPropId=UA-3417894-1&ep.articleLen=n%2Fa&ep.lastModif=2022-11-15%2000%3A30&ep.createDate=2017-06-28%2020%3A50&ep.layoutType=Custom&ep.hreflang=0&ep.dirMeth=landing&ep.subxReg=N&ep.sthruId=sailthru%3Dfalse&ep.adBundleVer=2.13.0&ep.mediaOSVer=nextfre-0.5.66&ep.locale=en-us&ep.query_id=CKb-va75rvsCFYPZhwodyacPyA&_et=393
8771.2010000832
8773.3980000485
0
0
-1
Ping
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
181.86
46.82
228.963
30.579
259.552
29.172
290.364
15.179
307.734
13.347
322.545
70.902
394.68
175.775
571.993
12.268
587.636
8.594
600.008
8.337
609.234
5.789
617.095
15.047
634.833
12.536
656.801
7.657
669.345
35.969
710.889
26.412
737.856
24.349
762.542
344.83
1107.406
22.148
1131.345
12.569
1146.416
7.297
1153.803
7.357
1165.612
8.087
1180.668
17.884
1198.568
114.563
1313.168
13.659
1328.105
15.336
1343.449
29.044
1373.356
21.238
1394.601
10.983
1405.596
5.542
1411.157
19.589
1436.021
6.503
1442.775
9.362
1452.145
16.743
1471.027
7.1
1485.674
14.471
1511.349
12.444
1528.126
9.231
1539.14
69.39
1612.785
7.845
1627.168
9.799
1638.97
36.095
1675.108
57.19
1732.325
17.093
1754.064
7.453
1761.554
32.864
1794.462
99.452
1894.034
127.94
2030.537
20.178
2058.941
34.795
2094.006
13.244
2113.214
32.222
2146.561
27.436
2175.531
67.104
2242.964
9.164
2252.572
19.464
2280.234
5.209
2291.08
40.26
2334.576
6.266
2346.059
105.316
2457.874
13.718
2474.586
5.011
2482.944
30.365
2513.448
6.575
2520.19
13.827
2534.08
24.893
2559.005
35.487
2594.56
27.914
2640.886
6.523
2663.114
22.493
2689.62
16.064
2706.047
14.48
2722.005
6.137
2728.314
26.18
2775.379
9.671
2800.795
11.308
2833.166
19.16
2862.742
13.252
2891.026
63.482
2956.538
7.304
2963.852
12.149
2980.747
19.37
3000.705
17.838
3028.86
13.571
3043.771
10.372
3054.819
6.414
3089.973
23.994
3120.391
16.982
3239.011
17.402
3270.538
14.392
3286.164
18.108
3315.183
8.68
3336.637
42.665
3380.351
7.613
3390.482
7.792
3412.199
61.882
3474.737
13.836
3489.557
82.876
3572.492
6.535
3588.166
7.159
3596.845
11.831
3618.947
29.318
3656.761
11.766
3673.439
66.49
3740.282
7.661
3753.952
10.445
3764.407
7.317
3775.387
9.914
3793.217
7.627
3810.467
5.151
3816.736
5.439
3834.457
31.012
3869.711
11.575
3885.276
12.373
3899.849
13.972
3919.025
19.658
3940.395
117.144
4060.751
89.881
4152.655
53.049
4205.813
13.411
4235.334
6.568
4243.337
14.614
4263.632
7.967
4271.822
6.976
4282.776
25.208
4323.772
31.215
4355.826
10.797
4369.748
56.084
4426.664
25.872
4456.971
12.958
4472.222
8.192
4485.659
24.838
4511.415
9.611
4521.438
37.062
4558.799
41.28
4605.828
21.843
4627.717
13.429
4642.737
9.516
4654.879
76.862
4731.799
7.835
4749.2
19.369
4770.77
21.98
4792.779
25.36
4822.433
5.66
4829.574
21.659
4857.944
12.354
4874.576
48.515
4927.027
30.049
4960.921
6.315
4967.528
18.192
4986.679
5.186
4993.299
20.139
5013.462
24.534
5038.249
5.141
5043.622
11.666
5116.097
12.197
5130.686
16.144
5556.633
12.927
6065.109
21.383
6269.79
5.072
6293.848
55.394
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data
Script Treemap Data
Provide as required, for treemap app.

Other

Eliminate render-blocking resources
Resources, such as JavaScript and style sheets, can block the first paint of the page. Goodhousekeeping.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
Defer offscreen images
Time to Interactive can be slowed down by resources on the page. Goodhousekeeping.com should consider lazy-loading offscreen and hidden images.
Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Goodhousekeeping.com should consider minifying CSS files.
Minify JavaScript
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Goodhousekeeping.com should consider minifying JS files.
Reduce unused CSS
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Goodhousekeeping.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
Efficiently encode images
Unoptimized images can consume more cellular data than what is necessary.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 120 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://www.goodhousekeeping.com/
124.858
Avoid multiple page redirects — Potential savings of 630 ms
Redirects can cause additional delays before the page can begin loading. Goodhousekeeping.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://goodhousekeeping.com/
630
https://www.goodhousekeeping.com/
0
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Goodhousekeeping.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 38 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://cache-ssl.celtra.com/api/creatives/2e7851c9/compiled/web.js?v=6-2d5b119372&secure=1&cachedVariantChoices=W10-&isPurposePreview=0&eventMetadataExperiment=newMeta&inmobi=0
20039
https://connect.facebook.net/signals/config/690796760981964?v=2.9.89&r=stable
11412
https://cdn.parsely.com/keys/goodhousekeeping.com/p.js
7662
https://d3div1mtym39ic.cloudfront.net/aax2/apstag.js
97
https://assets.hearstapps.com/moapt/moapt-bidder-pb.6.29.0.2.13.0.js
55
https://connect.facebook.net/en_US/fbevents.js
45
Preload Largest Contentful Paint image
It is recommended to preload images used by LCP elements, to improve LCP time.
URL Potential Savings (Ms)
https://hips.hearstapps.com/hmg-prod/images/how-much-turkey-per-person-1598452373.jpg?crop=1.00xw:0.670xh;0,0.126xh&resize=480:*
0
Avoid chaining critical requests — 9 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Goodhousekeeping.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures — 45 user timings
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
Name Type Start Time (Ms) Duration (Ms)
Next.js-before-hydration
Measure
0
898.156
Next.js-hydration
Measure
898.156
159.962
lteu
Measure
2344.649
0.114
ltpq
Measure
2344.819
0.029
beforeRender
Mark
898.182
afterHydrate
Mark
1058.141
app-started
Mark
1196.543
hdm-loadInitStack-start
Mark
1199.54
hdm-header-start
Mark
1199.689
hdm-header-gpt-script-inserted
Mark
1227.727
hdm-header-end
Mark
1228.604
hdm-prebid-library-start
Mark
1228.648
hdm-amazon-library-start
Mark
1229.199
hdm-insert-start
Mark
1230.291
hdm-insert-end
Mark
1244.305
hdm-loadInitStack-end
Mark
1244.323
hdm-loadAdStack-start
Mark
1245.522
permutive-start
Mark
1246.389
permutive-end
Mark
1249.687
hdm-bidders-start
Mark
1250.418
hdm-bidders-end
Mark
1251.854
grapeshot-start
Mark
1251.969
grapeshot-end
Mark
1252.744
hdm-loader-start
Mark
1253.627
hdm-inviewrefresh-start
Mark
1280.087
hdm-inviewrefresh-end
Mark
1280.268
hdm-loader-end
Mark
1280.347
hdm-loadAdStack-end
Mark
1280.357
hdm-loadGoogleAnalyticsStack-start
Mark
1280.399
hdm-loadGoogleAnalyticsStack-end
Mark
1303.89
hdm-loadOtherAnalyticsStack-start
Mark
1304.137
hdm-comScore-start
Mark
1304.521
hdm-parsely-start
Mark
1305.339
hdm-loadOtherAnalyticsStack-end
Mark
1312.834
hdm-header-gpt-script-loaded
Mark
1674.918
hdm-prebid-library-loaded
Mark
1732.164
hdm-comScore-end
Mark
1753.508
hdm-parsely-end
Mark
1794.212
hdm-amazon-library-loaded
Mark
2173.749
loadStarteventUtils
Mark
2344.669
loadEndeventUtils
Mark
2344.768
loadStartpixelQueue
Mark
2344.822
loadEndpixelQueue
Mark
2344.852
hdm-insert-defining-ad-slots
Mark
2394.298
hdm-insert-displaying-ad-slots
Mark
2421.801
All text remains visible during webfont loads
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
Keep request counts low and transfer sizes small — 236 requests • 4,489 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
236
4596710
Script
106
2250343
Image
63
1305302
Other
56
474697
Font
6
458763
Document
5
107605
Stylesheet
0
0
Media
0
0
Third-party
152
3598609
Lazy load third-party resources with facades
Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
Avoid large layout shifts — 5 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
0.00035579122550862
0.00017554837897491
0.00017554837897491
0.00014099874492379
1.8160177135336E-5
Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoid long main-thread tasks — 20 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://www.goodhousekeeping.com/_assets/fre/_next/static/chunks/6241-21c33a590cfa4a35.js
11910
1379
https://assets.hearstapps.com/moapt/moapt-action-iq-analytics.3.1.0.2.13.0.js
21553
512
https://0272ac85-5199-4024-a555-397c3d825d95.edge.permutive.app/eb036676-52ea-47b5-a2f6-fcfb4ece9c00-web.js
25098
398
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
25813
360
https://www.goodhousekeeping.com/
2930
352
https://www.goodhousekeeping.com/
2646
284
https://assets.hearstapps.com/moapt/moapt-bidder-pb.6.29.0.2.13.0.js
17947
268
https://www.goodhousekeeping.com/_assets/fre/_next/static/chunks/160.d7c14c26c5cd3ada.js
20176
254
https://connect.facebook.net/signals/config/690796760981964?v=2.9.89&r=stable
31624
248
https://z.moatads.com/hearstmagazines203491224419/moatad.js
27596
234
https://assets.hearstapps.com/moapt/moapt-hdm.latest.js
13289
229
https://assets.hearstapps.com/moapt/moapt-bidder-pb.6.29.0.2.13.0.js
17718
229
https://tpc.googlesyndication.com/sodar/sodar2/225/runner.html
27320
224
https://ak.sail-horizon.com/spm/spm.v1.min.js
30352
222
https://0272ac85-5199-4024-a555-397c3d825d95.edge.permutive.app/eb036676-52ea-47b5-a2f6-fcfb4ece9c00-web.js
26302
212
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2022111001.js
21342
211
https://ads.celtra.com/850ca0e4/web.js?&clickUrl=https%3A%2F%2Fadclick.g.doubleclick.net%2Fpcs%2Fclick%3Fxai%3DAKAOjssGAF_SzXbH7uvOCCRsJ6gt_0Q0Ko7leqrF7fYjIxzsNkZno6DlNTwbosYJG4eoFeLKri6_C5kwOlUGWJNxm6Bx_YJKpBNcOMmV3iNkEC3f4qyCD29ui5fVM_tKC4qU_Slti1PfPjPphrEAdJ5IUcQ_fsI_JDS5fFHfohTG55DVPpRHwSn2d3CSypgI_Gcp-KxRw3vynWNQN6YW5w1OUykue1qHAhvWkASNbZK4FXCyWl7-jxsH2ywmnpoacvcwmFPv4dMpCXHtxko5UKcqg6XZkbcFnxJjcs2w75ci0c3b2knfGEfanxpF0tKmY_AwJLYtj_3ki9fHuNyZ27vWNWkzB70u-L6k9dslR-arzyET%26sai%3DAMfl-YRJZ7gfK0hihFwIPmR3OA28_Ts-lNTvQgdqjR99_omZcrf9RAVgLbEA80Z7cTkO0D8rbzHz-zo263CaMC0xnb9yoeMCExA0A15rBhv58SlaCS6arYgQtxItTfrdWk0wKFZO08ZUTCjw8ZlZatZ73yzc9g%26sig%3DCg0ArKJSzJACwWYIhh7gEAE%26fbs_aeid%3D%5Bgw_fbsaeid%5D%26urlfix%3D1%26adurl%3D&widthBreakpoint=&expandDirection=undefined&preferredClickThroughWindow=new&clickEvent=advertiser&iosAdvId=&androidAdvId=&externalAdServer=DFPPremium&tagVersion=html-standard-7&eas.JWVjaWQh=138412003974&externalCreativeId=138412003974&externalPlacementId=21730332777&externalSiteId=35117722&externalSiteName=goodhousekeeping.com&externalLineItemId=6135589845&externalCampaignId=3098459419&externalAdvertiserId=4854663777&coppa=0&scriptId=celtra-script-1&clientTimestamp=1668472754.48&clientTimeZoneOffsetInMinutes=480&hostPageLoadId=056145199757978714
35052
194
https://www.goodhousekeeping.com/
2310
187
https://assets.hearstapps.com/moapt/moapt-hdm.latest.js
22446
171
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2022111001.js
22617
166
Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.
Image elements have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of goodhousekeeping.com on mobile screens.
Avoids `unload` event listeners
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Metrics

First Contentful Paint — 2.0 s
The time taken for the first image or text on the page to be rendered.

Other

Avoid an excessive DOM size — 1,043 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
1043
Maximum DOM Depth
12
Maximum Child Elements
17
First Contentful Paint (3G) — 3809 ms
The time taken for the first image or text on the page to be rendered while on a 3G network.

Metrics

Time to Interactive — 30.8 s
The time taken for the page to become fully interactive.
Speed Index — 13.3 s
The time taken for the page contents to be visibly populated.
Total Blocking Time — 6,850 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).
Largest Contentful Paint — 12.2 s
The timing of the largest text or image that is painted.

Audits

Max Potential First Input Delay — 1,380 ms
Users could experience a delay when interacting with the page.

Other

Properly size images — Potential savings of 224 KiB
Images can slow down the page's load time. Goodhousekeeping.com should consider serving more appropriate-sized images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://hips.hearstapps.com/hmg-prod/images/how-to-season-a-turkey-1599756492.png?crop=1.00xw:0.672xh;0,0.220xh&resize=360:*
266953
169714
https://hips.hearstapps.com/hmg-prod/images/how-to-dry-brine-turkey-1664372995.jpg?crop=1.00xw:0.669xh;0,0.179xh&resize=360:*
33233
21094
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31399
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28890
18367
Reduce unused JavaScript — Potential savings of 353 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://connect.facebook.net/signals/config/690796760981964?v=2.9.89&r=stable
89049
69188
https://assets.hearstapps.com/moapt/moapt-action-iq-analytics.3.1.0.2.13.0.js
99652
63851
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2022111001.js
133318
54904
https://assets.hearstapps.com/moapt/moapt-bidder-pb.6.29.0.2.13.0.js
81301
40028
https://z.moatads.com/hearstmagazines203491224419/moatad.js
83491
29714
https://www.google-analytics.com/gtm/js?id=GTM-WP7T3V9&t=gtag_UA_3417894_1&cid=730695857.1668472753
44875
27302
https://www.googletagmanager.com/gtag/js?id=G-TMVCXM20GL&l=dataLayer&cx=c
68417
27068
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258330
22551
Serve images in next-gen formats — Potential savings of 938 KiB
Consider JPEG 2000, JPEG XR or WebP image formats which provide better compression than PNG and JPEG.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://hips.hearstapps.com/hmg-prod/images/how-to-season-a-turkey-1599756492.png?crop=1.00xw:0.672xh;0,0.220xh&resize=360:*
266953
242361.75
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137993
127885
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137504
125798.4
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114471
107054.3
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91523
86608.5
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95591
83909.6
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81779
71717.45
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71766
64807.5
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68176
16394.25
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21739
8977.2
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33233
8619.55
https://hips.hearstapps.com/ghk.h-cdn.co/assets/16/39/1024x1024/square-1474921589-gettyimages-184874640.jpg?resize=360:*
31399
8296.5
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28890
8235.7
Enable text compression — Potential savings of 387 KiB
Text-based resources should be served with compression, such as gzip, deflate or brotli.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://cache-ssl.celtra.com/api/creatives/2e7851c9/compiled/web.js?v=6-2d5b119372&secure=1&cachedVariantChoices=W10-&isPurposePreview=0&eventMetadataExperiment=newMeta&inmobi=0
529021
396721
Avoid enormous network payloads — Total size was 4,489 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://cache-ssl.celtra.com/api/creatives/2e7851c9/compiled/web.js?v=6-2d5b119372&secure=1&cachedVariantChoices=W10-&isPurposePreview=0&eventMetadataExperiment=newMeta&inmobi=0
529724
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267374
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258330
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225895
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152069
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142736
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138420
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137927
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133318
https://www.goodhousekeeping.com/holidays/thanksgiving-ideas/a22081/turkey-serving-guidelines/
124349
Serve static assets with an efficient cache policy — 39 resources found
Goodhousekeeping.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://ak.sail-horizon.com/spm/spm.v1.min.js
0
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https://www.facebook.com/tr/?id=690796760981964&ev=PermutiveSegmentEntry&dl=https%3A%2F%2Fwww.goodhousekeeping.com%2F&rl=&if=false&ts=1668472754444&cd[segment_id]=55927&sw=360&sh=640&v=2.9.89&r=stable&ec=12&o=30&fbp=fb.1.1668472753709.702772990&it=1668472753560&coo=false&rqm=GET
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Reduce JavaScript execution time — 13.7 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
Unattributable
2901.948
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https://tpc.googlesyndication.com/sodar/sodar2.js
144.4
137.288
1.736
https://c.amazon-adsystem.com/aax2/apstag.js
138.568
115.384
14.232
https://pagead2.googlesyndication.com/bg/HXK1UBO5dJ_nYlUyX89SMP4zFPzfcfFy3F4kBoREzco.js
122.484
113.46
8.22
https://www.googletagmanager.com/gtag/js?id=UA-3417894-1
117.008
107.548
8.196
https://www.googletagmanager.com/gtag/js?id=G-G7TMZ0XEZJ&l=dataLayer&cx=c
113.84
100.32
12.872
https://www.google-analytics.com/analytics.js
107.7
96.016
4.284
https://www.goodhousekeeping.com/_assets/fre/_next/static/chunks/main-9599177f049159cb.js
100.1
92.588
6.936
https://www.goodhousekeeping.com/_assets/fre/_next/static/chunks/pages/_app-23dac84b06a31d4b.js
93.88
87.608
4.448
https://secure.quantserve.com/quant.js
91.628
88.316
2.208
https://www.goodhousekeeping.com/_assets/fre/_next/static/chunks/7565.f6127ca4a04159ef.js
89.692
85.92
2.06
https://www.google-analytics.com/gtm/js?id=GTM-WP7T3V9&t=gtag_UA_3417894_1&cid=730695857.1668472753
89.572
63.452
25.328
https://cache-ssl.celtra.com/api/creatives/2e7851c9/compiled/web.js?v=6-2d5b119372&secure=1&cachedVariantChoices=W10-&isPurposePreview=0&eventMetadataExperiment=newMeta&inmobi=0
84.46
0.976
82.664
https://nexus.ensighten.com/hearst/mag/code/521ebb35fb2538f4c622461850327d08.js?conditionId0=256195
81.54
70.476
9.144
https://www.goodhousekeeping.com/_assets/fre/_next/static/chunks/6938.32196423f51b0ce7.js
76.368
71.624
1.18
https://connect.facebook.net/en_US/fbevents.js
72.432
56.996
14.872
https://ak.sail-horizon.com/spm/spm.v1.min.js
60.292
49.24
10.1
https://www.goodhousekeeping.com/_assets/fre/_next/static/chunks/3553.beb9ba7062cd3de4.js
55.016
41.956
1.228
Minimize main-thread work — 19.9 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
13231.868
Other
3056.732
Style & Layout
1279.244
Script Parsing & Compilation
861.108
Garbage Collection
650.82
Rendering
601.524
Parse HTML & CSS
176.816
Reduce the impact of third-party code — Third-party code blocked the main thread for 3,060 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
286468
1804.056
84271
343.512
123865
173.172
181234
152.496
67660
136.468
611687
103.696
17706
94.952
7684
91.188
21985
72.932
66162
43.46
5755
41.684
46187
0
38175
0
13496
0
6234
0
3888
0
3363
0
2098
0
1455
0
1093
0
796
0
778
0
775
0
734
0
659
0
568
0
432
0
Largest Contentful Paint image was lazily loaded
Above-the-fold images that are lazily loaded render later in the page lifecycle, which can delay the largest contentful paint.
Element
Avoid `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Source
100

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of goodhousekeeping.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Heading elements appear in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`button`, `link`, and `menuitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
ARIA `meter` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
ARIA `tooltip` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
Links have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.
`<object>` elements have alternate text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Contrast

Background and foreground colors have a sufficient contrast ratio
Many (if not most) users find low-contrast text difficult or impossible to read.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Goodhousekeeping.com may provide assistance to deaf or hearing-impaired users with captions on videos.

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
92

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that goodhousekeeping.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids front-end JavaScript libraries with known security vulnerabilities
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Ensure CSP is effective against XSS attacks
Significantly reduce the risk of cross-site scripting attacks (XSS) by ensuring you have a strong Content Security Policy (CSP).
Description Directive Severity
Host allowlists can frequently be bypassed. Consider using CSP nonces or hashes instead, along with 'strict-dynamic' if necessary.
script-src
High
'unsafe-inline' allows the execution of unsafe in-page scripts and event handlers. Consider using CSP nonces or hashes to allow scripts individually.
script-src
High
Avoid using plain URL schemes (data:) in this directive. Plain URL schemes allow scripts to be sourced from an unsafe domain.
script-src
High
Avoid using plain URL schemes (https:) in this directive. Plain URL schemes allow scripts to be sourced from an unsafe domain.
script-src
High
Avoid using plain URL schemes (https:) in this directive. Plain URL schemes allow scripts to be sourced from an unsafe domain.
object-src
High

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
Next.js
12.3.1
Preact
10
core-js
core-js-pure@3.0.0
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
No browser errors logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
No issues in the `Issues` panel in Chrome Devtools
There may be unresolved issues logged to Chrome Devtools.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL Request Resolution
http://goodhousekeeping.com/
Allowed

Audits

Missing source maps for large first-party JavaScript
Consider deploying source maps for added benefits such as the ability to debug while in production.
URL Map URL
https://0272ac85-5199-4024-a555-397c3d825d95.edge.permutive.app/eb036676-52ea-47b5-a2f6-fcfb4ece9c00-web.js
https://resources.xg4ken.com/js/v2/ktag.js?tid=KT-N35A7-3EB
https://resources.xg4ken.com/js/v2/ktag.js.map
https://pagead2.googlesyndication.com/bg/HXK1UBO5dJ_nYlUyX89SMP4zFPzfcfFy3F4kBoREzco.js
https://cdn.speedcurve.com/js/lux.js?id=231332287
https://cdn.speedcurve.com/js/lux.min.js.map
https://assets.hearstapps.com/commerce/release/affiliate-bundle.master.js
https://assets.hearstapps.com/commerce/release/affiliate-bundle.master.js.map
https://ak.sail-horizon.com/spm/spm.v1.min.js
https://ak.sail-horizon.com/spm/spm.v1.min.js.map
100

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for goodhousekeeping.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of goodhousekeeping.com on mobile screens.
Document uses legible font sizes — 82.43% legible text
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Source Selector % of Page Text Font Size
.css-1czlw4t
9.68%
11.6635px
.css-tgqm2q
5.17%
11.2454px
.css-vp5uwz
1.21%
11.6635px
.css-12w5ay9
0.62%
11.2454px
.css-1wl50l2
0.57%
11.6635px
.css-14xzcc6
0.31%
11.2454px
82.43%
≥ 12px
Tap targets are sized appropriately — 100% appropriately sized tap targets
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Links are crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
30

PWA

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of goodhousekeeping.com. This includes details about web app manifests.

PWA Optimized

Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of goodhousekeeping.com on mobile screens.

Installable

Web app manifest or service worker do not meet the installability requirements — 1 reason
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
Failure reason
No manifest was fetched

PWA Optimized

Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Does not provide a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Hosting

Server Location

Server IP Address: 151.101.128.155
Continent: North America
Country: United States
United States Flag
Region:
City:
Longitude: -97.822
Latitude: 37.751
Currencies: USD
USN
USS
Languages: English

Web Hosting Provider

Name IP Address
Fastly, Inc.
Registration

Domain Registrant

Private Registration: No
Name: Hearst Communications, Inc.
Organization: Hearst Communications, Inc.
Country: US
City: New York
State: NY
Post Code: 10019
Email: domains@hearst.com
Phone: +1.2126492000
Note: Registration information is derived from various sources and may be inaccurate.

Domain Registrar

Name IP Address
CSC CORPORATE DOMAINS, INC. 204.74.99.103
Security

Visitor Safety

Mature Content: Not Likely
McAfee WebAdvisor Rating: Unknown
WOT Rating:
WOT Trustworthiness: 92/100
WOT Child Safety: 91/100
Note: Safety information is not guaranteed.

SSL/TLS Certificate

Issued To: cosmopolitan.com
Issued By: GlobalSign Atlas R3 DV TLS CA 2023 Q1
Valid From: 31st January, 2023
Valid To: 3rd March, 2024
Subject: CN = cosmopolitan.com
Hash: a3027b29
Issuer: CN = GlobalSign Atlas R3 DV TLS CA 2023 Q1
O = GlobalSign nv-sa
S = BE
Version: 2
Serial Number: 1965289687310696668714519257566319099
Serial Number (Hex): 017A80433A61CF6F37B456A07E5A91FB
Valid From: 31st January, 2024
Valid To: 3rd March, 2024
Signature Algorithm (Short Name): RSA-SHA256
Signature Algorithm (Long Name): sha256WithRSAEncryption
Authority Key Identifier: keyid:4A:EE:A2:47:63:43:3B:3E:78:F3:B4:61:83:72:88:7A:9D:E4:BD:B7
Extended Key Usage: TLS Web Server Authentication, TLS Web Client Authentication
CRL Distribution Points:
Full Name:
URI:http://crl.globalsign.com/ca/gsatlasr3dvtlsca2023q1.crl

Certificate Policies: Policy: 2.23.140.1.2.1
Policy: 1.3.6.1.4.1.4146.10.1.3
CPS: https://www.globalsign.com/repository/

Authority Information Access: OCSP - URI:http://ocsp.globalsign.com/ca/gsatlasr3dvtlsca2023q1
CA Issuers - URI:http://secure.globalsign.com/cacert/gsatlasr3dvtlsca2023q1.crt

SCT List: Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 76:FF:88:3F:0A:B6:FB:95:51:C2:61:CC:F5:87:BA:34:
B4:A4:CD:BB:29:DC:68:42:0A:9F:E6:67:4C:5A:3A:74
Timestamp : Jan 31 22:53:30.076 2023 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:44:02:20:16:7E:07:F4:BE:7A:5A:20:94:B4:09:94:
11:FD:D6:48:42:1D:94:59:62:4D:07:EA:CB:5D:C1:CE:
49:E1:90:C4:02:20:11:D1:AC:A2:61:9D:A7:2A:E9:76:
65:0A:6C:CE:82:3D:8E:07:A9:FD:8D:9F:63:E0:3F:FF:
B8:A5:EC:03:0E:3F
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : EE:CD:D0:64:D5:DB:1A:CE:C5:5C:B7:9D:B4:CD:13:A2:
32:87:46:7C:BC:EC:DE:C3:51:48:59:46:71:1F:B5:9B
Timestamp : Jan 31 22:53:30.118 2023 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:45:02:20:58:AA:D8:C7:2F:C0:ED:CD:71:92:47:CA:
32:CC:A9:9D:1E:F9:44:0E:8B:76:C2:D2:B3:14:93:39:
CD:37:E7:B4:02:21:00:A6:7C:42:8A:CA:83:BA:4A:F3:
77:26:79:C0:C1:89:2E:AA:4C:63:1F:13:CB:AA:F8:FB:
F7:CC:F7:C5:A8:81:19
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 73:D9:9E:89:1B:4C:96:78:A0:20:7D:47:9D:E6:B2:C6:
1C:D0:51:5E:71:19:2A:8C:6B:80:10:7A:C1:77:72:B5
Timestamp : Jan 31 22:53:30.195 2023 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:44:02:20:17:21:0E:8D:C9:CA:5B:66:ED:CF:1C:25:
E2:32:A9:E0:A2:FC:2F:15:A7:51:A0:9B:43:B0:E2:FD:
8F:8C:F7:E3:02:20:25:A2:9D:E7:0A:4C:CF:D5:9F:65:
8D:2F:7B:7A:1D:CE:73:87:0D:B5:0E:9B:79:78:38:78:
81:26:D7:15:12:89
Key Usage: Digital Signature, Key Encipherment
Basic Constraints: CA:FALSE
Subject Alternative Name: DNS:*.25ans.jp
DNS:*.altaonline.com
DNS:*.autoweek.com
DNS:*.bazaar.com
DNS:*.bestproducts.com
DNS:*.bicycling.com
DNS:*.biography.com
DNS:*.bringatrailer.com
DNS:*.caranddriver.com
DNS:*.cdn.hearstapps.net
DNS:*.cosmopolitan.com
DNS:*.countryliving.com
DNS:*.crfashionbook.com
DNS:*.delish.com
DNS:*.dev.mediaos.hearst.io
DNS:*.drozthegoodlife.com
DNS:*.elle.com
DNS:*.elledecor.com
DNS:*.ellegirl.jp
DNS:*.esquire.com
DNS:*.firstfinds.com
DNS:*.fujingaho.jp
DNS:*.gearpatrol.com
DNS:*.ghsealapplication.com
DNS:*.goodhouse.com
DNS:*.goodhousekeeping.com
DNS:*.h-cdn.co
DNS:*.harpersbazaar.com
DNS:*.hdmtech.net
DNS:*.hdmtools.com
DNS:*.hearst.io
DNS:*.hearstapps.com
DNS:*.hearstapps.net
DNS:*.hearstdigitalstudios.com
DNS:*.hearstdigitalstudios.net
DNS:*.hearstlabs.com
DNS:*.hearstmags.com
DNS:*.housebeautiful.com
DNS:*.menshealth.com
DNS:*.menshealth.it
DNS:*.menshealthtravel.com
DNS:*.modernliving.jp
DNS:*.myio.id
DNS:*.mylo.id
DNS:*.nationalgeographic.nl
DNS:*.oprahdaily.com
DNS:*.oprahmag.com
DNS:*.popularmechanics.com
DNS:*.prevention.com
DNS:*.redbookmag.com
DNS:*.rnylo.com
DNS:*.rnylo.id
DNS:*.roadandtrack.com
DNS:*.rodalesorganiclife.com
DNS:*.rrylo.com
DNS:*.rrylo.id
DNS:*.runnersworld.com
DNS:*.runnersworld.it
DNS:*.s-w-e-e-t.com
DNS:*.seventeen.com
DNS:*.shondaland.com
DNS:*.thepioneerwoman.com
DNS:*.thepioneerwomancooks.com
DNS:*.todays-rewards.com
DNS:*.townandcountrymag.com
DNS:*.veranda.com
DNS:*.wearesweet.co
DNS:*.womansday.com
DNS:*.womenshealthmag.com
DNS:25ans.jp
DNS:altaonline.com
DNS:autoweek.com
DNS:bazaar.com
DNS:bestproducts.com
DNS:bicycling.com
DNS:biography.com
DNS:bringatrailer.com
DNS:caranddriver.com
DNS:countryliving.com
DNS:crfashionbook.com
DNS:delish.com
DNS:drozthegoodlife.com
DNS:elle.com
DNS:elledecor.com
DNS:ellegirl.jp
DNS:engineering.hearst.com
DNS:esquire.com
DNS:firstfinds.com
DNS:fujingaho.jp
DNS:gearpatrol.com
DNS:ghsealapplication.com
DNS:goodhouse.com
DNS:goodhousekeeping.com
DNS:harpersbazaar.com
DNS:hdmtech.net
DNS:hearstlabs.com
DNS:hearstlive.co.uk
DNS:housebeautiful.com
DNS:menshealth.com
DNS:menshealth.it
DNS:menshealthtravel.com
DNS:modernliving.jp
DNS:myio.id
DNS:mylo.id
DNS:nationalgeographic.nl
DNS:next-fre-engineering.hearst.com
DNS:next-fre-stage-engineering.hearst.com
DNS:oprahdaily.com
DNS:oprahmag.com
DNS:popularmechanics.com
DNS:prevention.com
DNS:redbookmag.com
DNS:rnylo.com
DNS:rnylo.id
DNS:roadandtrack.com
DNS:rodalesorganiclife.com
DNS:rrylo.com
DNS:rrylo.id
DNS:runnersworld.com
DNS:runnersworld.it
DNS:s-w-e-e-t.com
DNS:seventeen.com
DNS:shondaland.com
DNS:thepioneerwoman.com
DNS:thepioneerwomancooks.com
DNS:todays-rewards.com
DNS:townandcountrymag.com
DNS:veranda.com
DNS:wearesweet.co
DNS:womansday.com
DNS:womenshealthmag.com
DNS:www-stage-engineering.hearst.com
DNS:www.biography.com
DNS:cosmopolitan.com
Technical

DNS Lookup

A Records

Host IP Address Class TTL
goodhousekeeping.com. 151.101.192.155 IN 300
goodhousekeeping.com. 151.101.0.155 IN 300
goodhousekeeping.com. 151.101.64.155 IN 300
goodhousekeeping.com. 151.101.128.155 IN 300

NS Records

Host Nameserver Class TTL
goodhousekeeping.com. ns-1057.awsdns-04.org. IN 21600
goodhousekeeping.com. ns-2043.awsdns-63.co.uk. IN 21600
goodhousekeeping.com. ns-245.awsdns-30.com. IN 21600
goodhousekeeping.com. ns-827.awsdns-39.net. IN 21600

MX Records

Priority Host Server Class TTL
10 goodhousekeeping.com. mxa-0018d701.gslb.pphosted.com. IN 60
10 goodhousekeeping.com. mxb-0018d701.gslb.pphosted.com. IN 60

SOA Records

Domain Name Primary NS Responsible Email TTL
goodhousekeeping.com. ns-2043.awsdns-63.co.uk. awsdns-hostmaster.amazon.com. 900

TXT Records

Host Value Class TTL
goodhousekeeping.com. 3412a4b94b194f2ab4840b316306a0c8 IN 300
goodhousekeeping.com. MS=ms50233304 IN 300
goodhousekeeping.com. _globalsign-domain-verification=NpaZ_PvxASn_Tp8TClt0Hn3vllX-y4jX49G-v7acBe IN 300
goodhousekeeping.com. facebook-domain-verification=sobig792b6od6pngf4elukxkknh97z IN 300
goodhousekeeping.com. fastly-domain-delegation-tHoPyhjKot-363395-2021-04-28 IN 300
goodhousekeeping.com. google-site-verification:1dvtICU31_esqziBy0QKZyGcNxnFiCn0VaVCB1FVCU8 IN 300
goodhousekeeping.com. google-site-verification=cKVzyj4BCRRtWBqsc94F8c_5X22LmOwMmxwsD4EQjKs IN 300
goodhousekeeping.com. v=spf1 IN 300
goodhousekeeping.com. wrGpSxYVaeGONmV03k5ADnse0DxHgfqat5HmckZ/tw0lXJCGIoqZ7gy0Kj+H7rW6hoD6UOTqjwDh2ZH3da1DRg== IN 300

HTTP Response Headers

HTTP-Code: HTTP/1.1 200 OK
Content-Type: text/html; charset=utf-8
Expires: 13th February, 2023
Date: 13th February, 2023
Cache-Control: max-age=0, must-revalidate, private
Connection: keep-alive
Content-Length: 455727
Content-Security-Policy: upgrade-insecure-requests; default-src https
ETag: "15v8jq9723a9rl8"
Link: <https://assets.hearstapps.com>; rel=preconnect; crossorigin,<https://nexus.ensighten.com>; rel=preconnect,<https://www.google-analytics.com>; rel=preconnect,<https://hips.hearstapps.com>; rel=preconnect
Pragma: no-cache
Referrer-Policy: no-referrer-when-downgrade
X-Content-Type-Options: nosniff
X-Frame-Options: DENY
X-GDPR-Site: 0
X-XSS-Protection: 1; mode=block
Accept-Ranges: bytes
Age: 111
X-Cache: HIT, HIT
Vary: Accept-Encoding, X-Arb, X-GDPR, X-ADSFREE, optimizely-flags, Accept-Encoding
set-cookie: *
X-Robots-Tag: all
x-country: US
strict-transport-security: max-age=31557600; includeSubDomains

Whois Lookup

Created: 25th August, 1995
Changed: 20th August, 2022
Expires: 24th August, 2023
Registrar: CSC CORPORATE DOMAINS, INC.
Status: clientTransferProhibited
Nameservers: ns-1057.awsdns-04.org
ns-2043.awsdns-63.co.uk
ns-245.awsdns-30.com
ns-827.awsdns-39.net
Owner Name: Hearst Communications, Inc.
Owner Organization: Hearst Communications, Inc.
Owner Street: 300 West 57th Street
Owner Post Code: 10019
Owner City: New York
Owner State: NY
Owner Country: US
Owner Phone: +1.2126492000
Owner Email: domains@hearst.com
Admin Name: Hearst Communications, Inc.
Admin Organization: Hearst Communications, Inc.
Admin Street: 300 West 57th Street
Admin Post Code: 10019
Admin City: New York
Admin State: NY
Admin Country: US
Admin Phone: +1.2126492000
Admin Email: domains@hearst.com
Tech Name: Hearst Communications, Inc.
Tech Organization: Hearst Communications, Inc.
Tech Street: 300 West 57th Street
Tech Post Code: 10019
Tech City: New York
Tech State: NY
Tech Country: US
Tech Phone: +1.2126492000
Tech Email: domains@hearst.com
Full Whois:
Domain Name: goodhousekeeping.com
Registry Domain ID: 387325_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.corporatedomains.com
Registrar URL: www.cscprotectsbrands.com
Updated Date: 2022-08-20T01:12:38Z
Creation Date: 1995-08-25T00:00:00Z
Registrar Registration Expiration Date: 2023-08-24T04:00:00Z
Registrar: CSC CORPORATE DOMAINS, INC.
Sponsoring Registrar IANA ID: 299
Registrar Abuse Contact Email: domainabuse@cscglobal.com
Registrar Abuse Contact Phone: +1.8887802723
Domain Status: clientTransferProhibited http://www.icann.org/epp#clientTransferProhibited
Registry Registrant ID:
Registrant Name: Hearst Communications, Inc.
Registrant Organization: Hearst Communications, Inc.
Registrant Street: 300 West 57th Street
Registrant City: New York
Registrant State/Province: NY
Registrant Postal Code: 10019
Registrant Country: US
Registrant Phone: +1.2126492000
Registrant Phone Ext:
Registrant Fax: +1.2126492035
Registrant Fax Ext:
Registrant Email: domains@hearst.com
Registry Admin ID:
Admin Name: Hearst Communications, Inc.
Admin Organization: Hearst Communications, Inc.
Admin Street: 300 West 57th Street
Admin City: New York
Admin State/Province: NY
Admin Postal Code: 10019
Admin Country: US
Admin Phone: +1.2126492000
Admin Phone Ext:
Admin Fax: +1.2126492035
Admin Fax Ext:
Admin Email: domains@hearst.com
Registry Tech ID:
Tech Name: Hearst Communications, Inc.
Tech Organization: Hearst Communications, Inc.
Tech Street: 300 West 57th Street
Tech City: New York
Tech State/Province: NY
Tech Postal Code: 10019
Tech Country: US
Tech Phone: +1.2126492000
Tech Phone Ext:
Tech Fax: +1.2126492035
Tech Fax Ext:
Tech Email: domains@hearst.com
Name Server: ns-245.awsdns-30.com
Name Server: ns-1057.awsdns-04.org
Name Server: ns-2043.awsdns-63.co.uk
Name Server: ns-827.awsdns-39.net
DNSSEC: unsigned
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2022-08-20T01:12:38Z <<<

For more information on Whois status codes, please visit https://icann.org/epp

Corporation Service Company(c) (CSC) The Trusted Partner of More than 50% of the 100 Best Global Brands.

Contact us to learn more about our enterprise solutions for Global Domain Name Registration and Management, Trademark Research and Watching, Brand, Logo and Auction Monitoring, as well SSL Certificate Services and DNS Hosting.

NOTICE: You are not authorized to access or query our WHOIS database through the use of high-volume, automated, electronic processes or for the purpose or purposes of using the data in any manner that violates these terms of use. The Data in the CSC WHOIS database is provided by CSC for information purposes only, and to assist persons in obtaining information about or related to a domain name registration record. CSC does not guarantee its accuracy. By submitting a WHOIS query, you agree to abide by the following terms of use: you agree that you may use this Data only for lawful purposes and that under no circumstances will you use this Data to: (1) allow, enable, or otherwise support the transmission of mass unsolicited, commercial advertising or solicitations via direct mail, e-mail, telephone, or facsimile; or (2) enable high volume, automated, electronic processes that apply to CSC (or its computer systems). CSC reserves the right to terminate your access to the WHOIS database in its sole discretion for any violations by you of these terms of use. CSC reserves the right to modify these terms at any time.

Register your domain name at http://www.cscglobal.com

Nameservers

Name IP Address
ns-1057.awsdns-04.org 205.251.196.33
ns-2043.awsdns-63.co.uk 205.251.199.251
ns-245.awsdns-30.com 205.251.192.245
ns-827.awsdns-39.net 205.251.195.59
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